Collection / Mile High
A mascara on the Manchester skyline
VFX / Live-action integrationBehind the scenes
A Manchester skyscraper becomes an oversized Mile High Mascara, turning the product name into a visual idea.
- My contribution
- VFX pipeline, 3D modelling, texturing, shading, lighting, product animation and live-action compositing
- Created at
- One Agency
- Campaign context
- One Agency case study
Let the name lead the image.
The launch film takes ‘Mile High’ literally. A familiar building becomes the mascara, placing the product in the city at a scale that makes the transformation immediately readable.
From model to skyline.
The supplied breakdown follows the product model, wireframe views and integration into the location footage. Building a convincing relationship between the mascara, the architecture and the scene’s light is the central task, from the original plate through to the final composite.
Behind the scenes
Building the transformation.
The working views expose the geometry and composite behind the finished city-scale effect.