Tatcha
The Dewy Skin Cream in motion
Full CG product animation for The Dewy Skin Cream, brought to life across digital out-of-home billboards and in-store screens at Sephora and Space NK.
- My contribution
- 3D motion, product shading and lighting, fluid simulation and multi-format delivery within the One Agency team
- Created at
- One Agency
- Campaign context
- One Agency case study
Make the product benefits visible.
The creative centred on hydrated, plumped and glowing skin. The Dewy Skin Cream packaging became the anchor for fluid splashes, cream movement and controlled product animation, bringing those qualities into a fully 3D world.
One visual language, many screens.
The finished 3D animation went live on digital out-of-home (DOOH) billboards and in Sephora and Space NK stores. Each placement needed its own composition: from vertical D6 screens to the wide Piccadilly ribbon format, the product, materials and fluid motion had to remain clear at very different scales. Anamorphic treatments added the impression of the product extending beyond the display.
Behind the scenes
From the scene to the screen.
The breakdown connects the finished product animation with its scene construction and real-world display placements.
