Collection / incrediBrow
A brow guide you can try on
AR / Filter development
A custom AR tool that lets people explore brow shapes and follow on-screen guides using their own face.
- My contribution
- End-to-end AR development: face-tracked brow guides, interactive style selection, overlay graphics and cross-platform testing
- Created at
- One Agency
- Campaign context
- One Agency case study
A useful way to try the product.
Collection Cosmetics wanted an accessible tool to help people find a brow shape that suits their face. I built the AR filter from scratch, combining face-relative guides with a choice of brow styles that people could try and use as a reference.
Design for real faces.
The tool needed to work across different skin tones and ethnicities. Testing with colleagues and the client informed the colour palette, overlay graphics and style choices. Supporting multiple social platforms also meant working with their different development frameworks.
