ELEMIS / Selfridges
An oversized arrival
VFX / Live-action integrationBehind the scenes
A giant cleansing balm rolls through Birmingham and Manchester to announce ELEMIS arriving at Selfridges.
- My contribution
- VFX pipeline, 3D product animation, camera matching, shading, lighting and live-action compositing
- Created at
- One Agency
- Campaign context
- One Agency case study
Turn the product into the announcement.
The film marks the launch of ELEMIS at Selfridges. The product becomes the main character: a giant Pro-Collagen Cleansing Balm moving through familiar streets and arriving outside the stores.
A digital product in a real place.
Location footage anchors the idea in Birmingham and Manchester. The digital replica has to share the camera perspective, ground contact and lighting of each shot so the exaggerated scale feels intentional and the movement remains believable.
Behind the scenes
Making the arrival believable.
The breakdown shows the product in the working scene and its integration into the filmed locations.
