The Ordinary / Barge
Dubai and Sydney Harbour
VFX / Water & environments
Two shots for The Ordinary’s floating-barge campaign: an oversized skincare bottle travelling through Dubai and Sydney Harbour.
- My contribution
- VFX production for the Dubai and Sydney Harbour shots: 3D product and barge integration, animation, shading, lighting and compositing.
- Created at
- One Agency
- Campaign context
- One Agency case study
One product. Two locations.
These are my two shots from the wider floating-barge campaign. Dubai and Sydney Harbour each give the oversized bottle a distinct setting, with the barge and waterfront landmarks establishing its scale.
Integration at water level.
The shots bring the digital product and barge into their waterfront surroundings. Camera movement, product shading, lighting and the relationship with the water need to hold together through each eight-second sequence. Both original portrait finals are presented here.