The Ordinary / TMALL
Asset 2: the launch film
Full CG / Product animation
A precise product launch film built around glass, liquid and repeated bottles, resolving into The Ordinary’s signature ‘O’.
- My contribution
- Full CG production of Asset 2: 3D modelling, texturing, shading, lighting, product animation, rendering and compositing
- Created at
- One Agency
- Campaign context
- One Agency case study
Three products. One visual system.
The wider TMALL campaign comprised three separate assets. This case study focuses on my film, Asset 2: the launch sequence introducing the products and bringing them together into the final ‘O’ composition.
Detail that survives the close-up.
The film moves between individual bottles and larger arrangements, making the relationship between glass, liquid, labels and light central to the image. Product movement and transitions carry the sequence into its final graphic arrangement, with dedicated landscape and vertical deliveries.
